You’re making a bunch of assumptions here. Before you can have a web page to have analytics, you need to figure out what you are bringing to market. If you’re talking about an established firm dealing with established customers and just targeting another subset of them with something new, AND that company has extensive analytics because it does everything online, then sure.

But you’d be shocked at how many businesses — even large ones — struggle to make sense out of google analytics.

I mostly have interest in SMEs and startup businesses. There are plenty of those where the founders are non technical — and this does not keep them from succeeding. Recently I was helping out a business that deals in exotic dog breeds. They struggle with the medium editor, much less html or editing a webpage to even install analytics.

But at least they do work online, so they could try to collect it.

Even if they had analytics data — some data cluster just is not going to tell them anything. They do indeed need someone with an analytics background and then they need that person to be *correct* in their interpretation of the data.

But what about brick and morter businesses? They can’t trivially install google analytics for doors (Amazon is trying). I’ve been to McDonalds plenty of times and they are a massive business but I’ve never used their website. Their analytics comes from what gets ordered together and when— it’s much less clear who orders it and why. For that they have to do more in-depth research, or use machine vision to track the type of car, who is in it, etc.

And going back to the SME angle — should I tell the guy with the fledgling burger franchise that he needs to look at (non-existent) data clusters from his website? Nobody uses his website but he still sells tons in burgers. But he can take personas, understand them, and test them by adjusting his business based on theories about his customers and see if his sales change.

And sometimes there is no webpage at all. Here in Asia a lot of businesses have no webpage, they have a Facebook page or just messenger. They don’t control their analytics they can only see what facebook tells them, which are aggregates and pretty course. Also, plenty of major businesses do very little business online. They are B2B companies and the touchpoints are still very much human, and no sales are direct. Marketing drives brand positioning, trust, and leads, and then everything else has to be closed by a sales person.

I’d love to see some literature on your proposed approach that I could take to the dog business, the burger franchise, and so on. But it would need to be soemthing they could leverage without a background in math, statistics, or anything similar and easier for them to understand than even google analytics.